About Me

I’m a founder–CTO focused on AI-powered fitness and digital health. Over the last decade I’ve built and led products such as PureFit (AI coaching with real-time 3D pose estimation in physical studios and on the web) and Bewell (award-winning online dietitian platform with 35K+ app installs and 1.1M+ web visits).

My work combines full-stack engineering (Next.js, Node.js, MongoDB, AWS) with computer vision, machine learning, and exercise science to deliver autonomous coaching systems that count reps, track posture, and personalise training and nutrition.

What I build

I design and implement end-to-end AI coaching systems:

• ● Real-time 3D pose estimation, rep counting, and posture feedback
• ● Web and mobile apps for personalised training and nutrition
• ● Admin dashboards and data pipelines for coaches, studios, and health professionals

Backend

I build APIs and services in Node.js / Express with MongoDB, hosted on AWS (EC2, S3, CloudFront). These backends power AI-driven workout engines, nutrition plans, and analytics dashboards.

Frontend

I use Next.js and React to build high-performance web apps and admin panels, including the PureFit AI studio software and Bewell’s online dietitian platform.

Mobile

I use React Native + Expo to deliver mobile coaching apps with real-time feedback and push-based habit support.

ML & AI

I work with TensorFlow.js and computer-vision frameworks (e.g. MediaPipe/BlazePose) to build real-time pose estimation, rep counting, range-of-motion tracking, and posture analysis for fitness and rehab use-cases.

Tech Stack

I work primarily with JavaScript / TypeScript in a MERN-style stack, plus AI and computer vision:

• ● AI & CV: TensorFlow.js, MediaPipe / BlazePose, custom pose and ROM analysis
• ● Web: Next.js, React, JavaScript, HTML, CSS
• ● Backend & Data: Node.js, Express, MongoDB, Mongoose
• ● Cloud: AWS (EC2, S3, CloudFront)
• ● Mobile: React Native, Expo

UI/UX & Product Management

I’m experienced in UI/UX and Figma, and I design flows for assessments, workouts, and nutrition journeys. I use behaviour data and tracking to iterate product features and improve adherence to training and healthy habits.

Digital Marketing

I have hands-on experience with SEO, Google Ads, Meta Ads, and ASO, mainly for acquiring users to AI coaching and digital-health products.

Portfolio

I’ve built and launched multiple products including:

• ● PureFit AI Studios – AI-powered functional fitness studios with real-time pose analysis
• ● PureFit AI Web Coach – browser-based form and posture coaching
• ● Bewell – online dietitian platform and 35K+ install mobile app
• ● Fitness Hocam – holistic wellness platform (exercise, nutrition, psychology)
• ● Zone Club – Tech-Enabled Hybrid Training Platform